CPG Brands Wanting Profitable Growth
Maximize Profit and Cash Flow As You Scale
Fractional CFO services helping high-growth, omnichannel consumer brands unlock cash flow, improve profits, and scale with confidence
We’ve worked with
Why Choose a Fractional CFO for Ecommerce?
Navigating ecommerce finances is intricate. While you excel in sales, underlying financial complexities can hinder growth. Gestalt Strategic Finance offers tailored CFO expertise, ensuring:
Optimized Profitability through strategic planning.
Clear Financial Insight from cash flows to vital KPIs.
Future-Ready Strategies, be it growth shifts or exit plans.
Redefine your ecommerce journey with focused guidance.
Maximize Your DTC Brand's Cash Flow with Our Quiz!
Answer 10 questions to gain valuable insights into your cash flow management
Discover how well your DTC brand is managing its finances and get actionable tips and strategies to improve your financial management
Our approach
We act as an in-house CFO specialized in FP&A and Strategic Finance. We create long-term partnerships with a focus on setting clear business goals, deep financial analysis, strategic decision-making, and seamless exits. Your success is our mission; let's achieve it together.
-
Deep Dive: We begin by immersing ourselves in your business, understanding your goals, pain points, and current financial landscape.
Data Collection: Provide us access to your accounting and data systems, and we'll seamlessly integrate them into our processes.
-
Statement Scrutiny: From balance sheets to profit and loss statements, we comb through every detail.
Cash Flow Modeling: Using sophisticated models, we predict your financial trajectory, ensuring liquidity and stability.
-
Aligning Your Goals: Our financial planning is tailored to resonate with both your business aspirations and personal goals.
In-depth KPI & SKU Insights: We delve deep into vital metrics and the performance of each product to empower your strategic decisions.
Product Metrics: SKU Analysis, Return Rate, and Review Score.
Customer Metrics: Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Order Value (AOV), Churn Rate, Repeat Purchase Frequency, and Net Promoter Score (NPS).
Marketing Metrics: Return On Advertising Spend (ROAS), Total Advertising Cost of Sales (TACOS), Advertising Cost of Sales (ACOS), and Conversion Rate.
Inventory Metrics: Inventory Turnover, Stockout Rate, and Days Inventory Outstanding.
Financial Metrics: Metrics such as Free Cash Flow, EBITDA, Gross Profit Margin, Cash Burn Rate, Net Working Capital (NWC), Cash Conversion Cycle, Debt Service Coverage Ratio, and much more. We delve deep into vital metrics and the performance of each product to empower your strategic decisions.
-
Performance Reports: Monthly, quarterly, and yearly, get clear insights into your financial health.
Profit Maximization: Identify areas of waste, inefficiencies, and opportunities to boost your bottom line.
-
Regular Check-ins: Scheduled discussions to keep you in the loop and adapt to changing business needs.
Feedback Loop: Your feedback is crucial. We iterate our strategies based on real-time business events and your input.
-
Future-Proofing: Whether you aim to sell soon or in the distant future, we ensure your business is always in a prime position.
M&A Expertise: From valuing your business to finding the right buyers, we're by your side in every step of the selling process.
Our Guarantee
Our belief in our approach is unwavering. That's why we offer a no-questions 100% satisfaction guarantee every month. Your success is our success, and we're dedicated to ensuring you see tangible results.
"Partnering with Gestalt Strategic Finance transformed our financial clarity. Their insights, backed by expert analysis, propelled our profitability and prepared us for a potential future sale. Their commitment is evident in their 100% satisfaction guarantee. A must-have partner for any serious ecommerce business!"
- Alex Mason, Founder of TrendyTech
Our Services
Accounting
Get timely and insightful financial reports for smarter decision-making.
Analysis
Optimize your cash flow and profitability with data-driven decisions.
Forecasting
Scale with confidence through strategic financial forecasting.
Fundraising
Strategize debt and equity fundraising to fuel your growth.
We provide our bespoke CFO services exclusively to a select group of rapidly growing brands.
FAQs
-
A fractional CFO provides the expert financial guidance of a Chief Financial Officer without the full-time commitment. This way, you receive top-tier financial insights tailored for your business, but only when you need it.
-
Ecommerce businesses often face unique financial challenges and opportunities. A fractional CFO offers specialized knowledge to drive profitability, manage cash flow, and strategize for growth without the cost of a full-time position.
-
Our FP&A (Financial Planning & Analysis) services cover financial forecasting, budgeting, variance analysis, and more. We provide insights to help guide your business strategy and decision-making processes.
-
We assist in valuing your business, identifying potential buyers, preparing financial documents, creating marketing materials, and navigating the entire sale process, ensuring you get the best value.
-
While traditional accountants focus on historical data, we provide forward-looking financial insights, strategic planning, and growth strategies tailored to ecommerce businesses.
-
Our month-to-month contracts offer flexibility. You're not locked into a long-term commitment, ensuring you receive support when needed without being tied down.
-
We offer a 100% satisfaction guarantee. If you're not satisfied for any month, you receive a refund for that month, no questions asked.
-
Simply provide us access to your accounting and data systems. We handle the rest, allowing you to focus on what you do best—running your ecommerce business.
-
Our specialty lies in assisting ecommerce businesses with annual revenues greater than $2M, but we're always open to discussing unique situations. Reach out to us!
-
We take on just one client a month, ensuring that we tailor our services specifically to your business's unique requirements and growth aspirations.
Meet the Founder
Welcome — I’m glad you found us!
Having advised dozens of ecommerce transactions, I saw a recurring theme: talented entrepreneurs navigating unclear financial waters. This inspired our mission to bring clear, strategic financial oversight to ecommerce businesses, making a measurable difference in both personal and professional performance.
Why "fractional" CFO services? It's simple. It offers the expertise of a full-time CFO without the hefty price tag. Tailored, flexible, and cost-effective, our approach suits businesses at all stages.
My passion? Watching entrepreneurs soar. Guiding a business owner through a successful sale and witnessing them achieve their dreams is unmatched. It's not just about numbers; it's about realizing visions.
In the intricate world of ecommerce, we're equipped to tackle challenges like KPI tracking, cash flow forecasting, and strategic financial planning. And our foundation? Transparency, honesty, and a personalized touch.
Let's embark on this journey together. Reach out, share your story, and let us be a part of your success.
Colson Myers,
Founder, Gestalt Strategic Finance
